Give Your Data a Story to Tell

"APPE chose AgilityWorks because right from the initial engagement they understood our requirements and demonstrated a track record of using SAP technology to achieve sales performance improvement."

Craig Dixon, IT Director, APPE

Are you analysing what's important?

Many companies spend too much time collating and distributing data that has little real benefit in making informed business decisions. This combined with an overly IT-centric BI provision has left organisations disillusioned about their BI investment.

Transition from  Classic BI state to Agile BI

Focus on leading indicators

Users have access on the move

Business users can self-serve

Data can be quickly visualised

BI Technology Disruption

Traditional BI and analytical models are being disrupted as the balance of power shifts from IT to the business. Gartner predicts that "by 2017 most business users and analysts in organisations will have access to self-service tools to prepare data for analysis."

We see a two-speed BI marketplace with the classic BI tools used for enterprise reporting being expensive and cumbersome to manage (predominantly by IT) while at the other end of the spectrum lighter weight data visualisation tools (many running in the cloud) that offer solutions have greater adoption and reduced time to value. The challenge for the former is how long they can pervade in the digital economy with a need for fast access, easy-to-use solutions at a lower cost point. We anticipate the future is likely to be Agile BI platforms in conjunction with governed data discovery (which is an issue for the current lighter-weight solutions).

Social Data

The social revolution has a material impact on brands and companies; and it is demanding that companies manage consumer experience. If consumers have a bad experience they can reach thousands of people instantly to the detriment of the brand; but equally companies can build products that disrupt marketplaces and reach an audience on a massive scale.

We use leading social technology such as Netbase, Hootsuite and sprinklr to help companies pro-actively manage the social environment and reach consumers in ways previously not possible.

Predictive

We are moving from an analogue society where we collect only casual recording of events to one that is digital, where everything is captured. According to a report by IDC “The Digital Universe in 2020”, machine-generated data will make up 42% of all data by 2020. The use of this data can be seen across many industries from smart meters to driverless cars.

There is no one-size fits all approach to solving the big-data challenge with a variety of database, API and visualization solutions in the mix. Our Big Data Centre of Excellence work with leading technologies including HADOOP, HDInsight, Data Sift & SAP HANA.

Data Quality and Governance

Cloud technology is driving up the speed of change in enterprise systems and challenging the concept of centralized data management. However, the validity of core data that underpins all of these systems remains a key issue be it customer, employee, asset, price or product data.

The dynamic of “core data” is also changing with digital assets such as product pack imagery and multimedia content (training, marketing videos) which were once solely the domain of specialist functions (eg, Digital Marketing/Category Mgt) are now critical data sets used across the business, for use in collaboration apps, customer/consumer mobile apps, supplier collaboration & service management.

Our Data Quality Framework, employed by some of the world's largest companies, provides a structured approach to proactively manage enterprise data assets.

Scalable

Embedded data quality management

Reduced manual effort

Proven with global & midsize businesses

End-to-end

Faster business change

Customer Successes

- Single source of the truth for master data on a major ERP program
- End-to-end coverage of customer, vendor, material, catalogue, finance
- Supplier collaboration
- Enabling shared services & global procurement hub
- Data quality insights for continuous improvement
- Speed to market of price books reduced from 30 days to 2 days
- Central master data governance for global material and global vendor
- Uniform data standards
- Process consistency across all markets
- Integration with SAP and JDE
- Global Spend custom master data repository     
- Transition from local autonomy to global centralisation
- Complex material master data solution spanning 4 regional ERP instances (non-templated)
- Process automation for New Product Introduction (copy management & data augmentation)
- Revised Organisation, Policies and Procedures     
  • Customer Engagement

    Reduce your customer cost-to-serve 

    by up to 20%

  • Realise this improvement in 30% less time.

"APPE chose AgilityWorks because right from the initial engagement they understood our requirements and demonstrated a track record of using SAP technology to achieve sales performance improvement."

Craig Dixon, IT Director, APPE

Customer

Are you delivering a digital customer experience?

Irrespective of industry, it is clear that organisations that embrace digital customer engagement are winning. Arguably most visible in the retail space companies such as Amazon that have transformed with digital offerings and extended the omni-channel experience from sales to supply chain with capabilities such as Click and Collect are succeeding at the expense of competition that were late to the party. Looking towards B2B, companies such as Massey Fergusson and Screwfix are prospering through great user experience and ease of purchase.

Even the core of ‘classic CRM’ has been disrupted. Gone are the days where it is all over the media about failed CRM projects; Classic on-premise CRM solutions have been usurped by cloud solutions where the core can be delivered quickly across any business allowing companies to focus on differentiation through customer engagement and collaboration.

Engaging customers means doing things differently and better than your competitors; and it can take many forms. It could be joint customer planning that focuses on your customers outcomes, a loyalty app that keeps customers coming back or a collaboration solution that delivers immediate response. What is clear is that it is about engaging customers on terms that are important to them (price, convenience, quality, accessibility etc.).

AgilityWorks focus on delivering the core quickly with guaranteed outcomes and working with companies strategically that help them differentiate through innovative customer management solutions.    

Consumer

It is all about consumer engagement.

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In the retail sector where significant investment has gone into bricks and mortar, winning companies are immersing consumers in a seamless integrated store & online experience

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Telcos that have significant investment in the network looking to engage consumers by bundling combined network, data, tv and cloud packages

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Brand businesses reaching around the retailer to interact directly with consumers through social engagement enabling targeted branded offers

The Role of Big Data

By it’s nature typically consumer data in an enterprise context is big data. And sitting at the heart of consumer engagement is knowing as much as is possible about the consumer when engaging with them. Big data in the consumer context has a number of facets including social sentiment, social marketing, consumer care, consumer preference, consumer behaviour. Extend this into leveraging this vast amount of data to intercept the ‘at point of sale’ experience and this asset has become a real-time business opportunity enabling brand or product switch.

Commerce

Everyone has seen the impact of digital commerce in the retail space; with many laggards disappearing into the ether. But as consumer-centric companies shift their focus towards omni-channel experience and creative marketing, a new battleground is forming in the B2B and B2B2C arenas. Many manufacturers can now see the benefit of engaging and trading with their customers through online solutions but there are some complexities that are not so common in the B2C arena:

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Pricing is often far less standardised

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Product listings may vary by customer

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Promotions can be more complex and less 'decision at point of purchase'

Many companies are seeing this as an opportunity to engage a new channel to the consumer through B2B2C capabilities that allow online providers the opportunity to partner with product and services businesses.

Equally many historically B2B companies are looking towards the digital enterprise to cut out the middle man and deliver product direct to the end consumer.