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The convergence of sales, marketing and service

How to sell better & faster & improve your customer experience

Massive changes in buyer behaviour, driven by the digital age, mean that the sales, marketing and service functions can no longer exist as separate siloes. Marketers are becoming more like salespeople, salespeople more like marketers - and customer service reps now need to dovetail into the buying process as they help customers through a personalised, low-effort purchasing and support experience

In this eBook, we’ll look at;

  • How this convergence is happening in reality
  • The overwhelming need for integration 
  • Using technology to sell better & faster
  • Exploiting B2B self-service opportunities
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