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SAP CRM v7 recognised as a leader by Forrester
16th July, 2010 in Customer Management
The ‘Forrester Wave: CRM suites for Large Organisations, Q2 2010′ evaluated 18 leading CRM suites against a comprehensive set of criteria. Some insight into their findings is below.
The SAP CRM v7 solution was a significant release for SAP. The most notable improvement is with the User Interface including drag and drop personalisation. The Forrester report comments “During the past four years, SAP has worked steadily to fill out its CRM offering, resulting in end-to-end process integration support that no longer comes at the expense of missing CRM functionality. The SAP CRM 7.0 UI is flexible to support varying roles.”
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