"APPE chose AgilityWorks because right from the initial engagement they understood our requirements and demonstrated a track record of using SAP technology to achieve sales performance improvement."

Craig Dixon, IT Director, APPE

APPE Delivering Sales Excellence

The existing “XRM” solution used by the sales teams did not adequately support sales operations growth. Internally developed, the XRM solution covered both sales and basic project management processes, managing the complex process of working with clients to design new packaging but increasingly did not support some key sales requirements. XRM was becoming more and more bespoke and required a substantial investment in additional programming to improve processes and eliminate faults. The challenge was to find a replacement system that was flexible, easy- to -use, available off-line, and offered a significant business and c ommercial benefit rather than a hindrance. The solution also had to integrate seamlessly to the strategic SAP ERP system.

The Project

The project was delivered on-time and on-budget over a 12 week period, with the initial go-live across multiple sales teams in the UK, France, Belgium, and Germany.

The project used AgilityWorks’ user centric agile methodology to ensure that the solution remained tightly aligned with business requirements and the specific requirements of individual business roles. Workshops were “hands-on” and structured around rapid prototypes of the solution, allowing the project team to quickly refine the solution based on business user feedback.

Appe Cameleon

It is most encouraging when user feedback switches from one of disgruntlement to words like; fluid and responsive, ground-breaking, instantaneous, tremendous improvement...


Head of IS, SHS Group

  • A single view of opportunities by market, product and the central resources required
  • Ability to work and report on mobile devices 
  • Reduction in time and complexity of opportunity approvals 
  • A more comprehensive ability to capture intelligence about customers for marketing
  • Easier to share and see information about accounts
  • Integration to Outlook for Contacts and Appointments
  • More accountability for key sales figures through better reporting and analytics
  • One set of data across front-end and back-office systems