“We engaged AgilityWorks to help us define our Commercial Management IT Roadmap.
Their approach engaged senior stakeholders to sponsor the key initiatives that are increasingly critical to our business success.
Determining what’s important and where to start. AgilityWorks were engaged by Müller to deliver a Commercial Management IT Roadmap Assessment. Through a lightweight structured set of workshops and interviews, a set of business issues and pain points were uncovered. To address these points, discrete solutions were identified and assessed by benefit, timescales, effort and cost. These solutions were then logically grouped and sequenced to form a roadmap of projects for the Commercial division. Trade Promotion Management and Commercial Forecasting were ranked as two high priority dependent solutions with the business value being dependent on both elements being delivered as a single integrated solution and process.
Underpins the overall solution; taking the business-wide demand forecast and converting it to a P&L statement by taking customer-specific prices, terms and promotions into consideration as well as current production and freight.
National Account Managers were provided with the capability to create multiple scenario versions of an account plan to compare different promotional mix and discount scenarios before agreeing a Joint Business Plan with the retailer. Report on the profitability of accounts based upon both the Müller and retailer financial year.
This capability joins up the key trade marketing phases of planning, execution and analysis for both long-term trade discounts and short-term trade promotions. The solution enabled Sales and Supply Chain to work together more effectively through integrated systems and processes. ITIM directly integrated with the Account Planning and DPFE applications to provide connected account plans, joint customer business plans and commercial forecasts, delivering a single ‘version of the truth’.
The joint Müller and AgilityWorks team provided a strong mix of business, process and technical capability. Once the baseline design and build was completed and played back to the key business stakeholders, a series of tweaks were made to the solution that were deemed critical for business adoption. An example being the intricacies of the solution for scenario modelling promotional mix within the account plan
Supply Chain Director, Müller Dairy (UK)