Technology focus:

SAP CEC SUITE / MARKETING CLOUD

In large organisations with multiple business units, customer data typically exists in fragmented forms across isolated data silos. With SAP Marketing Cloud, you can bring all your customer data into one centralised system for an accurate and comprehensive 360 degree view to drive better segmentation and sales intelligence.

With campaigns often spread across multiple business units, disparate marketing strategies are in play - resulting in disjointed, non-contextual customer communications. SAP Marketing Cloud helps you set a uniformed communication strategy by channel, enabling you to deliver consistent, unified brand experiences.

Fragmented data means businesses often lack the insights required to deliver highly personalised customer experiences, but SAP Marketing Cloud shows you the way. With a single, centralised view of your customer and visibility into their previous interactions with your business, you can incorporate the lessons learned to increase engagement through future communications.

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1. The art of the possible

In the initial phase of our engagement, we’ll introduce you to the art of the possible - taking a pragmatic approach to the project by identifying what can realistically be achieved for your business. We’ll seek to understand your sales, service and marketing goals, and help you shape your desired customer journey, mapping out your digital touchpoints and key channels.

We’ll then show you the capabilities of the SAP C/4 HANA Marketing Cloud platform, and help you develop a channel based approach that enables you to benefit from the application from day 1.


 

2. The discovery phase

With the project goals defined, we start to develop a roadmap towards realisation, identifying the people, tools and technologies required to deliver your desired outcomes.

SAP C/4HANA Marketing Cloud touches multiple business functions from sales to marketing to customer service, so we’ll bring your teams together to ensure all their different needs are supported, while identifying the integrations required to unify your customer data.

With SAP C/4 HANA Marketing Cloud, you can start working with the toolset straight away, using pre-built integrations and templated solutions out of the box. In tandem with our agile methodology, you can therefore develop your solution iteratively to minimise project risk, while maximising time to value.

 

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3. The realisation phase

The realisation phase is where we bring your solution to life, integrating all your data points into the new system before the solution is rolled out.

Successful data integration is the key to unlocking the benefits of SAP C/4 HANA Marketing Cloud, providing a seamless layer of information across all brands and channels, which in turn drives increased business insight and a superior customer experience.

At the same time as ensuring cross channel customer experience through the defined channels, we will help you define a roadmap that will enable your organization to be more consistent, personal and close to your customers expectations.

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“Now, we’re all working from one set of numbers and we’ve made life easier for our sales team.”

SEB JONES,

Supply Chain Director, Müller Dairy (UK)