Building a single view of the customer 

The advent of 2017 has seen change in consumer engagement accelerate, with retailers continuing the roll out of initiatives and introducing new ones, including mobile shopping, in-store mobile devices, frictionless shopping, and omni-channel fraud management to name but a few.

Amongst all of this, the need to understand consumers and to shape ever more personalised, contextual experiences will play an increasingly important role in creating competitive advantage.

Download this webinar to learn:

  • Hear some of our experience from customers on how you can differentiate yourself in the market
  • What the single view of the customer is and the benefits and opportunities it can bring
  • Key factors and challenges you need to be aware of when considering a single view of the customer project 
  • How you can get started on your journey and tips on where to start
  • Hear customer case studies and lessons learnt

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